About Me

Freelance Graphic Designer based in Northern Ireland, with over 15 years in creative and client-facing roles.

Shaleen McKay, Freelance Graphic Designer

Bio

Hello there, I am a Graphic Designer with a proven track record of excellence gained through my many years at a prominent branding studio. As an integral member of the senior team, I consistently collaborate to conceive and craft innovative concepts and designs, effectively translating these solutions across a diverse range of channels, both collaboratively and independently.

My role involved direct engagement with clients, guiding branding projects from inception to realisation. I pride myself in managing workflows efficiently and taking full accountability for timely deliveries. My forte lies in executing creative concepts that align seamlessly with the overarching creative strategy, spanning various media formats, including digital, print and interactive.

Core Work

Branding Packaging Campaign Typography Layout Art Direction Copy Writing Creative Strategy

Experience

Kaizen

2016 - 2025

Senior Graphic Designer

Kaizen

I spent nine years at Kaizen, growing from a junior designer into a senior role, learning the craft properly, from big-picture brand thinking to the tiny details that make design work in the real world. It was fast paced, hands on, and full of variety, which meant no two projects (or days) were ever the same. That time shaped how I design today, thoughtful, flexible, and grounded in strategy, but never overcomplicated. I learned how to collaborate, adapt, and deliver work that looks good and works hard, skills I carry into every project I take on now.

Ulster University

2013 - 2016

BDes (Hons) Graphic Design & Illustration

Ulster University

Graduated with First Class Honours in Graphic Design & Illustration. Built a strong foundation in visual communication, creative thinking, and design principles.

The Hole In The Wall Bar

Mar 2010 - Jun 2016

Bar Staff

The Hole In The Wall Bar

Part-time role in Strangford alongside design studies and early career. Delivered customer service in a fast-paced environment, trained new team members, and developed the kind of multitasking and problem-solving skills that carry over into everything.

Get In Touch

Interested in working together? Drop me an email or give me a ring.