Applegreen Electric

Applegreen Electric required a distinct yet connected identity for its global electric vehicle charging network. The challenge was to create a modern, future-focused brand that could stand confidently on its own while remaining visually aligned with the Applegreen parent brand.

The resulting identity features a bold lowercase typographic mark, supported by a circular visual language and a bolt icon used as a recognisable signal across touchpoints. A vibrant neon palette reinforces the energy and innovation behind the brand, working seamlessly across physical charge stations and digital applications.