GB Poultry

GB Poultry, a family-owned business established in 1982, sought a rebrand that would modernise the company without alienating its loyal customer base. The aim was to future-proof the brand while respecting its heritage and generational roots.

The refreshed identity introduces bespoke illustrations, a farm-inspired landscape, tactile textures, and a calming teal colour palette. A rounded, characterful logotype brings warmth and approachability, creating a contemporary brand that feels authentic, trustworthy, and ready for the next generation.