All Projects
Brand Identity

McKeever Hotels

The rebrand of McKeever Hotels focused on elevating the group’s visual identity while honouring its long-standing heritage in hospitality. The new system introduces an elegant yet confident design language that unifies the portfolio while allowing each individual hotel to retain its unique character.

At the heart of the identity is the window motif, a versatile mark that signals quality, welcome, and consistency across the group. A refined balance of heritage cues and contemporary design ensures the brand feels both established and relevant, positioning McKeever Hotels as a collection of destinations worth visiting.

Completed while working as a Senior Designer at Kaizen.