Ulster GAA

Ulster GAA entered a bold new chapter with a refreshed brand identity launched in 2023, designed to reflect the energy, heritage, and future ambition of sport across the province. The rebrand introduced a flexible, modernised logo system featuring an abstract “U”, capable of working alongside the typemark or independently across merchandise, digital platforms, and live event environments. A refined colour palette places amber first to honour Ulster’s origins, followed by red inspired by the iconic Red Hand, balancing tradition with a contemporary edge.

The identity was built to perform across every touchpoint, from brand collateral and water bottles to stage backdrops and social media, ensuring consistency, adaptability, and impact. This refreshed visual language strengthens Ulster GAA’s presence across print and digital communications, aligning the organisation with its strategic ambitions and preparing it for continued growth within Ulster and Ireland’s sporting landscape.